Released on: September 5, 2008, 11:34 pm

Press Release Author: Swarnab Ghosh

Industry: Pharmaceuticals

Press Release Summary: Managing asthma is easier now. World\'s first poly-herbal
mouth dissolving tablet for respiratory distress has been brought out by Asoka
Lifescience Limited after rigorous research and development by Jadavpur University.
This is the first time a novel drug delivery has been implemented in poly-herbal
segment making the medicine even more efficacious.

Press Release Body: Kolkata, September 6: Asoka Lifescience Limited offers a
first-of-its-kind Ayurvedic remedy for respiratory distress in patients of all ages.
The new drug called Res-Q launched by Asoka Lifescience will cater to the growing
number of patients with lung problems including a great percentage of children. The
drug is made from new molecules by using medicinal herbs and incorporating a novel
drug delivery system to render maximum efficacy.
“Our country has a vast knowledge base of Ayurveda whose potential is only being
realised in the recent years. However, the drug delivery system used for
administering the medicine to the patient is traditional and out-of-date resulting
in reduced efficacy of the drug,” remarked Sourav Roy, Managing Director, Asoka
Lifescience Limited. “We thought of coming up with a unique remedy of respiratory
problems by blending the best of both- the tradition of Ayurveda and the technology
of modern medicine.”
The drug is the outcome of rigorous research and development undertaken by the
Department of Pharmaceutical Technology, Jadavpur University. Abbies Webiana, a
universally prescribed herb for respiratory distress is one of the key ingredients
of Res-Q. Based on a poly-herbal composition, Res-Q is a mouth dissolving drug that
mixes with the juices secreted by the salivary glands and dissolves completely
within fifteen minutes of putting in the mouth. Thus the drug never makes it to the
stomach and the vital constituents are not absorbed by the various digestive juices
secreted within the metabolic system of the body.
“Our country has the second highest mortality rate of asthma, one of the primary
respiratory ailments we are targeting,” Mr. Roy went on to say. “We don’t claim our
product to be a miracle drug that will cure asthma completely, but we are quite
confident that Res-Q will ensure relief from attacks much faster and minimize them
in the long run if taken on a regular basis.”
Res-Q comes in a strip of ten tablets, moderately priced to make it affordable among
all the sections of the society. Many other research based drugs for chronic as well
as fatal ailments are lined up for launch in the coming months.
The drug has been distributed among all the major chemist shops throughout the state
of West Bengal and an entire team of aggressive sales professionals has been formed
to meet the needs of distributors across the state. Besides the conventional
marketing strategies, a non-profit organization called Asoka Welfare Society has
also been formed up and ahelpline has been formed where queries on asthma and other
respiratory ailments will be answered.The concerned person needs to send an SMS.
He/she must write \'LUNG\' and send it to 5676775. The associates of Asoka Welfare
Society will get back to the person within 48 hours.

About Us

Asoka Lifescience Limited is a growing research based pharmaceutical company. The
brainchild of young entrepreneur Sourav Roy, it is formed with the vision of ‘curing
by caring’ for its patients. In the growing Indian pharmaceutical market, Asoka
Lifescience is confident of holding centre stage in the coming years by delivering
remedies of chronic ailments to a diverse cross section of the demographics. In
order to provide new molecules for curing certain chronic ailments, a MoU has been
signed with the Department of Pharmaceutical Technology, Jadavpur University.
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Web Site: http://www.asokalife.in

Contact Details: Contact:
Sourav Roy,Managing Director,
Asoka Lifescience Limited
26/27 Bangur Aveneue, Block-C,
Kolkata- 700055
West Bengal, India
Ph: 91-33-2574-0566
91-9831002001
Email: asokalife@yahoo.co.in
Website: www.asokalife.in
Corporate blog: http://asokalife.wordpress.com/